A lot has changed in the online video landscape since JW7 launched in June of 2015. Viewing habits and technology standards are constantly shifting. The player has met these changes head-on, evolving to ensure that publishers and their end-viewers never miss out on displaying and watching video online. So if it weren’t enough to be quite simply our fastest, most scalable, and easiest-to-use web video player, here are three more reasons to update to JW7 today.
The Demise of Flash is real
It is actually happening and sooner than you might think. Google’s auto-pausing small Flash content was just the first step. Chrome will no longer use Flash unless you are one of ten websites that still heavily rely on the plugin. They plan on releasing this update sometime within Q4 of this year. Safari 10, due to release in the fall, will also by default not use Flash.
Enable Cross Origin Resource sharing on your content servers.
Migrate away from Flash based Ad Creatives
Update to JW Player 7
Mobile Web has Surpassed Desktop Web
In May 2016 more videos were consumed on mobile devices over desktop browsers for the first time ever in JW Player’s network of video publishers. Desktop browsers still accounted for 49% of all plays but that means 51% were watched in mobile browsers, mobile apps, and OTT apps. Your video player and content needs to run on mobile and this means being 100% HTML5.
Protecting your content across browsers
There are many different ways to protect your content, from signed urls to geo-blocking. Another popular way is to use the Encrypted Media Extensions in modern browsers to interface with DRM and key management systems. Earlier this year we saw Adobe discontinue reselling its DRM technology, Adobe Access. This was used as the Content Decryption Module (CDM) within FireFox. To accommodate this change, FireFox has since added Google Widevine as the CDM for their browser which allows publishers to use the service for protecting their content in Chrome as well. If you want to be able to take advantage of this functionality you will need to update to the latest version of JW Player and use MPEG-DASH as your streaming media format.
We obsess over video technology so you can focus on your content
At JW Player we ensure that our video technology is updated regularly to ensure viewers have the best possible experience. Keep updated on our progress by following our release notes and checking out our roadmap.