“Advertisers are now paying ad rates for user-initiated video that are two to three times higher than autoplay video, and the fill rate is about twice as high.”
“Advertisers spent a record £14m more on video ads than banner ads for the first time this year, as video advertising grew by 46% to become the fastest-growing ad format in the industry.”
Video Starts Up 26%, Ad Views Up 17% in Q2 2017, Finds FreeWheel (StreamingMedia)
“Much of the rise came from the increased adoption of over-the-top (OTT) video, which made up 29 percent of all online video ad views in the second quarter.”
“‘The important part of this is it provides transparency for an environment that has been pretty much a blind spot for the studios and broadcasters,’” said Megan Clarken, the president of Nielsen’s so-called Watch division.
Interactive video ads reach tipping point (RapidTVNews)
“A 15-second interactive ad turns into 45 seconds’ worth of consumer time when they engage.”