Keywee: A Video Publisher’s New Best Friend

Nov 6, 2017


Expand your video viewership via this social-media-friendly tool

For publishers, attracting the right people to video content is often a question of quality and not just quantity.

Keywee is a service that drives the most engaged audience to your site through social media, and for video publishers, it’s becoming a vital tool in expanding your views on owned and operated inventory.

Keywee targets audiences by:

Scanning your content to understand what it’s about

Identifying the audience(s) that would find the content most relevant and actionable

Automatically generating paid posts on social that match these target audiences with the creatives they’ll respond to and the CPCs (costs per click) you’ll pay

Measuring the performance of the posts and using these insights to inform smarter content creation going forward

Let’s see an example of how this can work:

Say you have a video about German Shepherds. Keywee scans the video and surrounding content and, using aggregate audience data, hones in on the characteristics of true German Shepherd fans as well as other people likely to react to that video. It then automatically creates posts on Facebook targeting these people and steers them to your site. When these viewers get there, they are much more engaged than your general dog-loving public.

Get the right content in front of the right people at the right time. Your videos will be far more impactful.

Want more details about Keywee? Register for our webinar on Tuesday, Nov. 7, 2017, at 1 p.m. EDT.


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