The Playback

Nov 14, 2017


Top headlines and news across the digital video industry, curated each week by JW Player


VPAID Is Out, And The IAB Tech Lab Says It Has Its Replacement (AdExchanger)

“The unpopular nine-year-old video ad spec will be retired and replaced with two separate specs in the next few months.”


Streaming now preferred method for watching favourite shows (RapidTVNews)

“Viewers in the US are now more likely to say they watch a recently discovered favourite show from an online source, rather than through their pay-TV set-top box (STB).”


Video Consumption Is Increasing and Media Publishers and Influencers Are the Real Winners (Tubular Insights)

“Activate says the top 1% of creators drive 94% of the views on YouTube.”


As branded content pivots to video, publishers face new challenges (DigiDay)

“Brand and agency executives alike say they’re seeing more video creators and studios including Bravo Media, which touts such clients as HBO and Unilever; and talent agencies like CAA, which has done work for Chipotle, all of them angling to get a piece of the branded video content pie.”


One year in: What The New York Times learned from its 360-degree video project, The Daily 360 (Digiday)

360-degree video is growing, but it represents a sliver of digital video consumption as a whole. Combined, 360-degree video accounted for 4.5 billion views on Facebook and YouTube through the first ten months of this year, according to Tubular Labs data. By comparison, the top 10 Facebook video publishers accounted for 14.5 billion views on Facebook in September alone.