The Playback

Jan 22, 2018


Top headlines and news across the digital video industry, curated each week by JW Player


‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge (Digiday) “Agencies believe brands will have to spend more on paid ads on Facebook in order to get the same number of views — further lining Facebook’s pockets. This is just the ‘final nail in the existing coffin’ of organic reach, said Doug Baker, director of strategic services at digital agency AnalogFolk.”


Advertisers see merits of the Facebook algorithm change (Digiday) “The new Facebook algorithm will filter out clickbait-style promotions (‘Like our product if you think this dog is cute’), which will pressure brands to create more meaningful content over the long term.”


As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive (Digiday) “Publishers still reeling from the Facebook news feed-pocalypse might find comfort in Snapchat. The disappearing messages app is stepping up efforts to curry favor with publishers.”


Older consumers more likely to pirate content via live streaming (RapidTVNews) “The demographic for the live streaming of TV shows and sports skews older, indicating that older viewers might be using these solutions to access illegal streams of content.”


French say non to Netflix (Rapid TV News) “France is bucking the European subscription video-on-demand (SVOD) upsurge trend with the lowest uptake among the countries surveyed by Ampere Analysis.”


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