The Playback

Mar 19, 2018


Top headlines and news across the digital video industry, curated each week by JW Player


Jeroen Wijering builds a global empire with his videoplayers (De Ondernemer) One in six people in the world uses the video player from Jeroen Wijering (37) from Losser. His company, JW Player, already had offices in Eindhoven, London and New York. It now adds a fourth: in Sydney.


Why media companies are shifting their attention from Facebook to YouTube (DigiDay) While Facebook Watch hasn’t taken off as a revenue source for publishers and the social network has deprioritized publisher content, YouTube offers something of a safe harbor for publishers that want to get into the video business.


Video Ad Fraud, Effective Measurement Worry Marketers (eMarketer) The study from growth marketing platform YouAppi, conducted by Dimensional Research, found that 48% of respondents are concerned about fraud on the ad networks that deliver their video, up from 33% who said the same in 2017.


HEVC Advance Eliminates Content Distribution Royalty Fees and Reduces Certain Royalty Rates and Caps (HEVC Advance) HEVC Advance will no longer license nor seek royalty fees for non-physical HEVC content distribution including Internet streaming, cable, over-the-air broadcast, and satellite.


Swedish market contains 35,000 hours of US streaming content (RapidTVNews) The Nordic market, in particular Sweden, is one of the world’s most dynamic for digital video services, and research from Mediavision has shown just how attractive it has become to the world’s leading subscription video-on-demand (SVOD) providers.


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