The Playback

Apr 2, 2018


Top headlines and news across the digital video industry, curated each week by JW Player


Newsonomics: Will Facebook’s troubles finally cure publishers of platformitis? (NiemanLab) As a platform that wanted to globally mass, Facebook had to be free. The price of that strategy may, inevitably, be data manipulation, beyond even the best intentions or efforts at control. It’s integral to the business model. If that’s the case, are we running headfirst into a collision with basic American democratic values — all because the most easily lucrative business model has led us there?


The State of Video and AI 2018 (StreamingMedia) Video AI (artificial intelligence) has the capacity to solve a number of time-consuming, video-related problems with automation. But that doesn’t mean it has magical powers that will exclude human control.

This is the next major traffic driver for publishers: Chrome’s mobile article recommendations, up 2,100 percent in one year (NiemanLab) Google Chrome’s Articles for You is an under-publicized feature of Chrome on both Android and iOS that is now the fourth most prominent referrer in the Chartbeat network (behind Google Search, Facebook, and Twitter).


Doubling efforts to unlock potential of video ads: YouTube (Brand Equity) Video streaming platform YouTube, that counts India as one of the most important markets, today said it is doubling its efforts on product and advertising to unlock the potential of video advertising. YouTube, which was launched in 2008 in India, today has over 225 million monthly active users on mobile.


Advertisers will spend $40 billion more on internet ads than on TV ads this year (Recode) 40 percent of the world’s ad spending is expected to take place online in 2018, according to new forecasts from advertising measurement company Zenith. Online ad spending first beat out TV as the biggest ad medium last year.


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