The Playback

Apr 17, 2018


Top headlines and news across the digital video industry, curated each week by JW Player

‘Traffic Has Plummeted Since the Update’: Publishers Worry About the Future of Snapchat Discover (New York Magazine) Since the app was redesigned, publishers say numbers have been disconcertingly all over the place — so all over the place, in fact, that Snap has quietly invited publishers on both coasts to attend daylong summits this month to hopefully sort things out.


Publishers pursuing international subscribers face market-specific hurdles (DigiDay) Publishers focused on growing consumer revenue will take opportunities wherever they can find them, even abroad. But international markets come with specific challenges, including a low propensity to subscribe, complicated tax issues and lower awareness of U.S. publishing brands.


YouTube To Suspend Third-Party Ad Serving In The EU (AdExchanger) YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally, according to a memo obtained by AdExchanger.


Publishers are treating Instagram Stories like episodic TV (DigiDay) If Instagram ever adds its version of Facebook Watch, Bustle will be prepared. The publisher is among the media companies independently producing episodic series for their own Instagram Stories and selling brands on sponsoring these shows in the same way TV networks pitch their programs.


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