Playbook: The Modern Publisher’s Guide to Video Advertising

Jul 23, 2018


Tips, insights, and best practices for better digital video monetization

Whether you’re a novice or a veteran of video advertising, the fact is: It’s complicated out there. The ad ecosystem is a complex jungle, and video is an entirely different beast than the typical digital display ad. That’s why we created The Modern Publisher’s Guide to Video Advertising—your essential resource for navigating the landscape, maximizing ad revenue, and scaling your video business.


In plain English, this playbook breaks down:

Key players and processes in the ad ecosystem

The fundamentals of programmatic advertising

How to measure and optimize video ad performance & CPMs

Building out your ad stack

Innovations in Video Player Bidding

Plus: Access exclusive tips from our experienced video experts and our “Getting Started” checklist


Video will take up more than 80% of all internet traffic by 2021 — Don’t let video advertising opportunities go untapped. Get in the game today with The Modern Publisher’s Guide to Video Advertising.


To learn more about how JW Player can boost your ad revenue, schedule time to speak with a video expert.


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p.s. Read the book? Test your knowledge with our Video Advertising Quiz.