New Playbook from JW Player: Video Best Practices for the 2021 Q4 Holiday Shopping Season

Nov 16, 2021


Learn how to effectively promote and create holiday-themed videos during the annual end-of-year holiday season in this video strategy playbook. With the annual Q4 increases in video consumption and consumer spending for the holiday season, there has never been a better time for companies to explore new ways of using digital video. Online video companies have the unique opportunity to maximize reach and revenue with holiday-specific video strategies and best practices for publishing and advertising.


JW Player’s latest playbook, Video Best Practices for the 2021 Q4 Holiday Shopping Season, includes video marketing best practices tied to unique insights from holiday season ad segments. Here’s a preview of what you’ll find in the free-to-download playbook:

  • tips on how publishers can increase CPMs 
  • contextual keyword trends
  • best practices for publishing video in Q4
  • video success stories from top digital media companies CafeMedia & GoNoodle

Using unique data from across 12,000+ publishing sites and 10 billion monthly impressions, JW Player has compiled actionable insights for publishers, advertisers, and other digital media brands to succeed with online video during this lucrative quarter.